72.4K Clicks & 13.5M Impressions in 3 Months
I helped improve the organic search performance of a Cleaning services business through a data-driven SEO campaign focused on increasing qualified organic traffic, keyword visibility, and search presence.
The Challenge
The website needed stronger organic visibility in a competitive hot tub market. The campaign focused on improving rankings across commercial, local, product, and informational search queries.
SEO Strategy
- Cleaning services keyword research
- Search intent and competitor analysis
- Product and category page optimization
- On-page SEO improvements
- Technical SEO optimization
- Internal linking and site structure
- Local SEO optimization
- AEO/PAA-focused content
- FAQ and question-based content
- Content optimization for long-tail searches
- Google Search Console performance analysis
Results — Last 3 Months
| SEO Metric | Last 3 Months | Previous 3 Months |
|---|---|---|
| Total Clicks | 72.4K | 49.2K |
| Total Impressions | 13.5M | 912K |
| Average CTR | 5.9% | 5.4% |
| Average Position | 9.5 | 10.5 |
Key Growth
+23.2K clicks compared with the previous 3-month period.
13.5M impressions generated in Google Search, demonstrating significantly expanded organic visibility.
Average position improved from 10.5 to 9.5, moving the website closer to stronger first-page visibility.
Business Impact
The SEO campaign created a stronger organic acquisition channel for the Cleaning services business by improving visibility across high-intent commercial searches, Cleaning Services searches, local queries, and informational topics.
The result was a substantial increase in organic search exposure and traffic, providing a stronger foundation for leads, sales, and long-term organic growth.
Industry: Cleaning services
Campaign Duration: 3 Months
Focus: SEO + AEO + Local SEO
Primary Goal: Organic Traffic, Rankings & Visibility
Data Source: Google Search Console