I worked on an SEO growth campaign for a hot tub and spa business, focusing on increasing organic visibility, attracting high-intent search traffic, and improving the website’s overall search performance.
SEO Strategy
The campaign included:
- Hot tub & spa keyword research
- Search intent and competitor analysis
- On-page SEO optimization
- Product & category page optimization
- Local SEO improvements
- SEO content strategy
- Internal linking optimization
- Technical SEO improvements
- AEO-focused FAQ and question-based content
- Google Search Console performance monitoring
Results After 3 Months
Google Search Console Performance:
- 545 total clicks
- 16.7K total impressions
- Increased organic search visibility
- Improved rankings for relevant hot tub and spa keywords
- More opportunities for qualified organic traffic
Key Focus Areas
The strategy targeted commercial and informational searches such as:
- Hot tubs for sale
- Best hot tubs
- Hot tub prices
- Hot tub installation
- Hot tub maintenance
- Swim spas
- Hot tub accessories
- Local hot tub searches
Outcome
The campaign helped establish a stronger organic search foundation and generated 545 clicks from 16.7K Google impressions within 3 months, while creating additional opportunities for long-term rankings and qualified traffic.
SEO Focus: SEO + AEO + Local SEO
Industry: Hot Tub & Spa
Campaign Duration: 3 Months
Primary Goal: Organic Traffic & Search Visibility